Crystal Coast Websites
Professional Website Designer & Website Design Services for Growing Businesses
website design services
Website Design
At Crystal Coast Websites, we don’t believe in cookie-cutter templates. As an experienced Website Designer, we craft fully customized website design solutions tailored to your brand, goals, and target audience.
User Experience (UX) & Navigation
A beautiful website means nothing if visitors can’t easily use it.
Strong UX ensures:
- Clear navigation and logical page structure
- Fast access to important information
- Mobile responsiveness
- Simple calls-to-action
- Minimal confusion or friction
When users can quickly find what they need, they stay longer—and convert more often.
Visual Design & Branding Consistency
Your website should instantly communicate professionalism and credibility.
Key components include:
- Consistent brand colors and typography
- High-quality images and graphics
- Balanced spacing and layout
- Clear visual hierarchy
- Cohesive messaging
Strong design builds trust within seconds.
Performance & Optimization
Even the best design fails if the site is slow or hard to find.
Optimization should focus on:
- Fast loading times
- Clean code structure
- Search engine optimization (SEO)
- Secure hosting and SSL
- Image and file compression
Speed and optimization directly impact rankings, engagement, and conversions.
Strategic Realignment with Business Goals
A redesign should start with strategy—not aesthetics.
Modernization must align your website with:
- Current business objectives
- Updated target audience needs
- Clear conversion pathways
- Stronger calls-to-action
- Measurable performance goals
Before redesigning visuals, define what the site must achieve. A modern website is a growth engine—not just a facelift.
Performance, Security & Technical Upgrades
Outdated websites often suffer from slow speeds, security vulnerabilities, and poor mobile experiences.
Modernization should include:
- Faster load times
- Mobile-first responsiveness
- Updated CMS and plugins
- SSL and enhanced security protocols
- Clean, optimized code structure
A secure, high-performing site builds trust and improves search rankings.
Modern Design & User Experience (UX)
Design trends evolve—and user expectations evolve even faster.
A modern redesign should focus on:
- Clean, uncluttered layouts
- Clear messaging and value proposition
- Visual hierarchy that guides users
- Strong branding consistency
- Improved engagement and readability
Today’s users expect simplicity, speed, and clarity. Modern design delivers confidence and credibility within seconds.
Website Re-Design & Modernization
If your website feels outdated, loads slowly, or lacks security, we deliver comprehensive redesign solutions that enhance performance, protection, and modern appeal.
WordsPress Development & Customization
Crystal Coast Websites specializes in WordPress website design and development. WordPress offers flexibility, scalability, and ease of use — making it ideal for growing businesses.
Performance & Speed Optimization
A high-performing WordPress site must load quickly and run efficiently. Speed directly impacts SEO rankings, user experience, and conversions.
Key elements include:
- Lightweight, well-coded themes
- Optimized images and media
- Caching and CDN integration
- Clean, minimal plugin usage
- Proper database optimization
Slow websites lose visitors—and revenue.
Security & Ongoing Protection
WordPress powers over 40% of the web, making it a major target for attacks. Security must be proactive, not reactive.
Essential practices:
- Secure hosting environment
- SSL implementation
- Firewall and malware scanning
- Strong authentication protocols
- Regular updates and backups
Customization without security is a liability.
Scalability & Custom Functionality
Your WordPress site should grow with your business. Custom development ensures the site isn’t just beautiful—it’s strategic.
Important considerations:
- Custom themes vs. bloated templates
- Plugin development tailored to business needs
- Mobile responsiveness
- SEO-friendly structure
- Integration with CRMs, payment systems, and marketing tools
A properly developed WordPress site becomes a scalable digital asset—not just a website.
Proactive Threat Prevention
Prevention is the first line of defense against cyber threats.
Strong proactive protection includes:
- Web Application Firewall (WAF)
- Two-factor authentication (2FA)
- Strong password enforcement
- Login attempt limits
- Bot and brute-force protection
Stopping attacks before they happen is far less costly than repairing damage.
Continuous Monitoring & Malware Scanning
Security isn’t a one-time setup—it requires constant oversight.
Ongoing monitoring should include:
- Real-time malware scanning
- File integrity monitoring
- Uptime alerts
- Suspicious activity detection
- Immediate threat notifications
Early detection minimizes downtime and data loss.
Regular Updates & Secure Infrastructure
Outdated software is one of the biggest security risks.
A secure foundation includes:
- Updated CMS, themes, and plugins
- Reliable, secure hosting
- SSL encryption
- Automated backups
- Proper user role management
Security is a system—not a single tool.
Website Security & Malware Protection
Security is no longer optional — it’s essential. Crystal Coast Websites integrates advanced, high-level protection into every website design project, including firewalls, SSL encryption, malware scanning, and continuous monitoring to safeguard data and maintain trust.
Search Engine Optimization (SEO)
Beautiful website design means nothing without visibility. As an experienced Website Designer, we build SEO directly into your website from the ground up. Each page is identified with Short Keywords and Long-Tail Keywords.
High-Quality, Intent-Focused Content
Content is the foundation of SEO. Search engines prioritize pages that directly answer user intent and provide real value.
Strong SEO content includes:
- Strategic keyword research
- Clear topic structure (headings, subheadings)
- Valuable, original information
- Proper internal linking
- Content optimized for search intent (informational, transactional, local)
If your content doesn’t solve a real problem, rankings won’t last.
Technical Optimization
Search engines must be able to crawl, understand, and index your site efficiently.
Key technical factors include:
- Fast loading speeds
- Mobile responsiveness
- Clean URL structure
- Proper meta tags (title & description)
- XML sitemaps and schema markup
Even great content can struggle if the technical foundation is weak.
Authority & Backlinks
Search engines view backlinks as votes of confidence.
Building authority involves:
- Earning quality backlinks from reputable sites
- Publishing share-worthy content
- Digital PR and outreach
- Local citations (for local SEO)
- Consistent brand presence online
The more trustworthy your site appears, the higher it can rank.
Security Monitoring & Protection
Websites are constant targets for malware, brute-force attacks, and vulnerabilities.
Ongoing support should include:
- Regular core, theme, and plugin updates
- Malware scanning and firewall protection
- Daily or weekly backups
- Login security and user permission management
- Continuous uptime monitoring
Proactive security prevents costly downtime and reputational damage.
Performance Monitoring & Optimization
A website’s performance can decline over time without regular optimization.
Maintenance should ensure:
- Fast loading speeds
- Server health monitoring
- Database cleanup and optimization
- Broken link detection
- Ongoing mobile responsiveness testing
Speed and reliability directly impact user experience and search rankings.
Content Updates & Technical Improvements
A website should evolve alongside your business.
Ongoing support often includes:
- Updating content, images, and promotions
- Adding new pages or features
- SEO adjustments based on performance data
- Improving conversion paths
- Implementing new integrations or tools
Maintenance isn’t just about fixing problems—it’s about continuous improvement and growth.
Maintenance & Ongoing Support
A website is not a one-time project — it’s an ongoing asset. Crystal Coast Websites provides reliable maintenance plans to keep your website secure and updated.
Content Creation
Content creation develops strategic, engaging, and optimized material that attracts your target audience, builds authority, strengthens brand messaging, improves search visibility, and drives meaningful engagement, leads, and long-term business growth.
Clear Strategy & Audience Alignment
Great content starts with clarity.
Before creating anything, you should define:
- Who your ideal audience is
- What problems they’re trying to solve
- What stage of the buying journey they’re in
- What action you want them to take
Content without strategy is noise. Content aligned with audience intent drives engagement and conversions.
Value, Clarity & Consistency
Effective content must be useful, easy to understand, and consistent with your brand voice.
Key elements include:
- Clear headlines and structured formatting
- Actionable insights or solutions
- Strong storytelling or examples
- Consistent tone and messaging
- High-quality visuals
Clarity builds trust. Consistency builds authority.
Optimization & Distribution
Creating content is only half the equation—people need to find it.
Strong content strategy includes:
- Search engine optimization (SEO)
- Social media distribution
- Email marketing integration
- Performance tracking and analytics
- Continuous improvement based on data
Content should not just exist—it should perform.
Featured Work
Website Redesign
Morris Cost Seg Consultants
Located in Wilmington, NC., Morris Cost Seg needed a fresh update from their old website. I was able to repurpose some of the content but we did rewrite everything to really showcase how Cost Segregation works in different industries. The header was created with Drone shots of different cities. Awesome!
New Website Development
Art-Elements
This website was unique on that they wanted to bring three services into one website. We carefully crafted each page to showcase each service making the easy to read and follow. The header is static, meaning it is one picture. However, we could easily add a slider to the header to showcase all the services.
New Website Design
MK Search Law Consultants
MK Search had a very old website with no content. I was abr to research what he did and created all the content to help market is business with new services. I even wrote an eBook for him for marketing purposes. The header has a video of high-rise buildings.
About Me
Hello! I’m Mike. I’ve Been Designing Websites for Over 16 Years
I bring a unique blend of expertise to every project—combining over 30 years of experience as an HR Director with a Master’s Degree in Counseling. This background gives me a deep understanding of how people think and make decisions. My website designs are crafted to guide visitors seamlessly from finding answers to taking action—whether that’s using your services or purchasing your products. Let’s create something extraordinary together!
- Web Development
- Web Design
- SEO & Social
- Content Creation 95%
Experience
- 25 years as a HR Director (Various companies)
- 16 Years as Website Developer
- Serial Eentrepreneur
- Author of over 100 Books
- Outside-the-Box-Thinker
- Over 25 Years as a Bible Teacher
Education
- Bachelor of Science Human Relations – Texas Tech University
- Master of Science in Social Work (Counseling) – University of Texas at Arlington
- Senior Professional Human Resources Certified (SPHR)
- Certified in Mediation
- Certified in Training & Development
Recognition
- Digital Growth Strategist
- Small Business Technology Advocate
- Conversion-Focused Website Designer
- Innovation-Driven Entrepreneur
- Cybersecurity-Conscious Developer
- Brand Identity Architect
- Results-Oriented SEO Specialist
- Client-Centered Problem Solver
- Visionary Digital Entrepreneur
- Community Business Leader
